Boxfresh®

I get a lot of random emails these days- some people with elaborate abuse baying for my blood, some aspiring (and shit) musicians asking “yo, BRUV! can you put a link up to ma choon on ur blog yeah? fanx” and occasionally some asking if I can grace them with my well classy and not at all potty-mouth splattered writing. The guys over at Hot110 asked if I’d like to contribute before the site was launched and for me personally I just liked their quiet confidence. Even the site in progress looked slick, the guys themselves are solid hardworking brehs with fingers in lots of pies and already had connections…dare I say it…in the ’scene’ to give them a kick start.

A lot of young people are bum-rushing into internet projects thinking that anyone and their dog can start some kind of e-zine and make it work. Although the internet is a big free for all spunk fest the only thing that will give you longevity and get you noticed is quality content. Content is paramount, if you have fuckery boring content then people will just switch off. You cannot physically cover every single badman mc, graffiti artist, wannabe DJ in the country so why not cherry pick the best? With that in mind Hot110 is rapidly becoming a platform for up and coming musicians and artists a like and not a free for all for bedroom MCs, fade in fade out DJs and wankers with no creativity wanting a fashionable job. They’ve made a supah amount of progress within the short time it’s up I’m looking forward to seeing where it goes next…and I’ll be the bitch desperately hanging on to their coat-tails…

Jo Fuertes-Knight