Boxfresh Streetwear®

“A summer’s day. A horse and carriage. Two lovers. The sun beats down, warming their soft skin. They gaze into each other’s eyes lovingly. They embrace.” Sounds lovely doesn’t it.

It’s a shame that the real life version goes more like this: “A summers day. Public transport. A not-so-good-looking couple. They’re sweating because it’s boiling hot and they’re wearing hoodies. They’re practically sat on each other because it’s rush hour and there’s no room on the bus/train. They then decide that this is the perfect moment to lips each other…” YUCK!

PDA stands for Public Display of Affection but in my books it stands for, Please Don’t Attackeachothersfacesinpublic. Now I know it’s summer and the sun brings out people’s…”romantic” side, but there is really no need for anyone of us to have to witness it. The worst bit is, it’s mostly the people who aren’t blessed with the most amazing looks that do it – as though they’re trying to prove that they aren’t completely undesirable to the opposite sex. Well, I find it particularly jarring – so much so, that every summer I air my complaints in one way or another.

This morning on my way to work I was unwillingly subjected to such a show. Before any caffeine had entered my system, before I was fully awake, I was forced to watch two, evidently hungry people, consuming their breakfast. Unfortunately for me, it consisted of the other person’s face. Obviously we’ve all done it at some point. Whether it’s a make-out session with a musician, after one too many tequilas in a dark side street in Hoxton, or whether it’s a little fumble in a corner of the sea on holiday. But to sit there in public, in broad daylight, before the watershed, when it’s boiling hot (and by the smell of things, most people have no personal hygeine ) and engage in such behaviour is unacceptable.

So as an ambassador for all things fresh – fresh clothes, fresh breath, StayFresh, Boxfresh, I am telling you now – PDA is NOT fresh. So basically…..Don’t do it.