History

2009 and beyond..

  • Partnership with Global Underground announced
  • Product collaboration with Berghaus announced
  • Original Boxfresh Designers Su & Olaf return to design Burro vs Boxfresh Capsule collection
  • New partners signed in Canada, France, Spain, Australia and South Africa

2008

  • First collaboration with Pete Fowler
  • Trainerspotter vs Boxfresh Ohm Disco released
  • New partner signed in Eastern Europe

2007

  • Insect Design studio collaboration
  • Raleigh launch anniversary Boxfresh Burner
  • William Cheshire Jewellery collection for Boxfresh LTD released

2006

  • Boxfresh footwear launched
  • Boxfresh LTD launched
  • Boxfresh vs Barbour collaboration

2005

  • Boxfresh brand aquired by Pentland Group

2004

  • Opened new larger 2 floor flagship store in London’s Covent Garden

2002

  • Japan and Australia distribution agreements established with stores in Tokyo and Sydney

1998

  • Boxfresh create “Urbanwear”
  • Menswear and womenswear collections re-launched in the UK at the 40 degrees trade show in London
  • Boxfresh re-established its head offices and showrooms back in London

1995

  • Boxfresh licensed in the USA
  • Roger moved Boxfresh to the USA and set up the brands base in Laguna Beach alongside California’s first streetwear brands Stussy, Freshjive and Mossimo

1994

  • Boxfresh, Carhartt, Penfield, Woolrich
  • Boxfresh store becomes the first ever UK stockist of G-Star

1992

  • Workwear craze and demand erupts in Europe
  • First Boxfresh London flagship store opens on Seven Dials in Covent Garden. The store becomes a destination for streetwear stocking Boxfresh, Carhartt, Penfield and Woolrich

1991

  • Olaf and Sue set up Burro and continue to work for Boxfresh in a freelance capacity
  • Boxfresh shows at the Sehm trade show in Paris alongside John Richmond’s Destroy and Daniel Poole
  • Started selling to key Japanese streetwear accounts
  • Boxfresh starts wholesaling Carhartt in the UK

1990

  • First batch of t-shirts sold to Bond in Soho

1989

  • Founded by Roger Wade
  • Customised prints on vintage stock t-shirts and sweats, sold on stalls at London’s Greenwich and Camden markets with Ben Joseph, Olaf Parker and Sue Denny
  • Boxfresh brand name created, inspired by the early hip-hop terminology for a pair of trainers being “fresh out the box”