NEW MUSIC…. + SPECIAL GUESTS …

GOLDIELOCKS ( WORLD PREMIER OF BRAND NEW TRACKS)
FUNNY MISS LONDON
DONAEO
SWINDLE
WILEY
MAXSTA
J2K
WALE
NO LAY
SWINDLE
Wizzy Wow
RED LIGHT
Jo’Leon Davenue
Ronnie Herel (bbc 1xtra)
SMILER
ROSES GABOR
JAJA PDC
SINCERE
INCISIVE
DANSO
ROBBO RANX
TY
SBTV

+ NEW GEN DESIGNERS – STYLISTS and LOADS OF SURPRISES!

WATCH LIVE iamsarahyoung.com

28TH JULY FROM 5pm- 9pm.

KINGLY COURT – CARNABY STREET- POP IN OR TUNE IN LIVE!

OLD SKOOL HIPHOP, 90′S R&B, JUNGLE, D&B, DUBSTEP, REGGAE, SOUL, BASHMENT,GARAGE,
UK FUNKY AND GRIME.

Donatella Meets Skepta and discusses the hyped Diddy grime remix of Hello Good Morning, breaking barriers, younger MC’s and issues with Boy Better Know and Wiley. It all get’s a little controversial, so make sure to watch both part’s so you know you’re not missing out. Make sure to watch out for MORE exclusives coming your way exclusive to Boxfresh, we do love to spoil you don’t we!

FASHION

Daddy / Son Duo Charlie and Joe Casely- Hayford are ripping up the fashion industry as we speak! Taking it back to the bygone era of tailored suits, tweeds, double breast jackets and blindingly shiny shoes their fashion house is nothing but classic old skool glamour with a touch of the London Streetwear aesthetic. Check them out here

MUSIC

Mr Party Hard aka Donaeo has wowed me with this brand new summer banger ‘I’m Fly’, i challenge you NOT to bop when you hear this in the club. Listen to my thoughts and the track on Audio Boo.

ART

Laura Keeble is my kinda artist. She makes clever visual metaphors and uses popular iconography and gives them a totally new, different meaning ( Andy Warhol anyone?)

She once said the graveyard installation below was to do with religion, but i read much more meaning into it than just simply that. In my view through placing the Chanel and Mcdonalds logo directly on top of the gravestone ( a recognisable symbol of death) Keeble is commenting on the worth and perhaps the effect of capitalism. Big brands have no individual face or life behind them, so if you buy into them part of your individuality dies, if you buy into a faceless brand, you loose face.

Whatever the meaning, this is pretty sick right?

WANNA SEE MORE FASHION MUSIC ART, FIND ME HERE!

Issaa made a name for himself with his controversial lyrics in “I am not an immigrant”. He grew up in a tough neighbourhood with a father who was in and out of jail and an ethnic background that left him feeling marginalised. Issaa was born in Italy to an Egyptian father and Italian mother – hence the challenge on society’s perceptions about “what is Italian”. 

He sites the city as his inspiration and can often be found penning lyrics on the train. In terms of musical direction, he’s looking to change it up a bit going forward and is working on some exciting collabs with artists of different genres.

This is his latest track…

Read the full interview HERE (you may wanna hit the Google translate button!).

Boxfresh isn’t just a respected brand it’s also investing in a lot of the home grown talent and music that we have in the U.K. So much so it’s becoming apparent that the underground are returning to love and literally everyone I go I run into an artist, up and coming just as well as established, they’re rocking our very own Boxfresh. Here’s a range of artists that like rocking clothes fresh out of the box (some of the range they’re rocking are from past seasons so aren’t available I’ll make sure if it is available to put a link for you to the store.)

The face of Boxfresh – Kano – rocking Boxfresh [BUY NOW] (Check out Kano’s new sick single over here)

DJ Ironik (MC) & Chipmunk (MC) rocking our brand

X-factor and Chart Topper’s JLS (Singers) like to stay FRESH to death

Scene’s taking from Griminal’s (MC) smash Invincible T Shirt & Jacket – Check the Video HERE. This is just one from the large amount of back catalogues in all genres that Boxfresh has featured in videos.

DJ JJ (Rinse FM), Little Dee and Blacks (MC’s) in full fresh attire before a Boxfresh sponsored night. OGezus

A grime sandwich with Grime star’s P Money, Little Nasty and Blacks (MC’s) ! P Money and Blacks will be performing at this year’s Glastonbury, all fresh out the box attire no doubt.

Hammer (MC in red) enjoying our range at the grime forum awards

Blacks (MC on mic, far right) again enjoying the Boxfresh hoodies. [BUY HERE]

DJ Serge enjoys the finer things in life… [BUY THE SHIRT HERE]

DJ Complex & Skeamer rock Boxfresh jackets keeping them warm from all the cold tracks they were dropping that night.

DJ Spooky isn’t just a grime producer he likes to drop them fresh tracks straight from the box into the mix.

Jammer (MC) showing us the new Shadrack & Da Mandem special edition Boxfresh T’s. – See the Video here.

Roxxxan (MC) at the Mash & Boxfresh – Shank (the film) Launch party, rocking BF. [BUY JACKET HERE]

Shorty who reps BBK loves to rep a little BF as well. Download his mixtape EXCLUSIVE to Boxfresh [RIGHT HERE]

Devlin (left) in his video for Giant (see here) with a BF jacket and Next Hype grime star Tempa T in a Fresh T.

Skepta and Frisco (Get White BF T HERE) at a Boxfresh sponsored event.

Maverick Sabre (far right) rocking our warm coat, see music here from the singer HERE.

Little Donatella modelling the Frisco BBK’s exclusive Boxfresh Tshirts!

Scorcher (MC) and Little Donatella (Presenter) modelling the male & female range of Sky Walker Boxfresh Exclusive T Shirts – (BUY HERE)

Last but not least myself, JP and a friend rocking BF on a fun night out… looking a little worse for wear…

Oh How I love a bit of Boxfresh… The new range about to drop is emotional to say the least!

I have never been the type of stylist to dress the models or artists at videos or shoots and then sit down and chill. I think any good stylist should be well versed in art direction and not only know their fashion but elements such as videography, photography, direction and ALL that techno ish! If you go on set knowing your stuff you command much more authority anyway.

So after seeing enough very talented male directors do their thing, and never being one to give into gender stereotypes, i thought i would switch up the roles and give being behind the camera a go.

Releasing my frustrated inner geek and learning how to use my extreme bossiness / anal-ness to my advantage, I directed and styled my first ever fashion film for a fashion week project.

A film concentrating on the idea of interracial relationships and combating societies prejudices and racisms.

Difference is beautiful. Enjoy!

WE’RE ALL HUMAN | WE’RE ALL AIR FORCE 1′S | NIKE | from Sarah Young on Vimeo.

iamsarahyoung.com

S-X – where does the name come from?
Well S is my initial, my name is Sam and the X can mean anything: X-factor, X-files, X can generally anything.

Tell us about Woooo aka “biggest grime track of the year” – how did it come about?
I made the beat about three years ago but we only started sending it out last year when it was two years old. We had Stay Fresh versions done and then it started picking up. It had its first ever radio play on radio 1 on Ras Kwame’s show, which gave it a kick-start. It was Raider from stay fresh’s version and because he already has a following in the midlands that helped. Everyone liked the beat and everyone started doing versions and its kind of became “the thing to do” to see who had the best version. We never expected it to kick off like it did. Especially being from the midlands because I wasn’t in that circle. Obviously the fact that it has is a great thing.

And which is your favourite version?
Well obviously the StayFresh versions but outside of StayFresh it has to be D Double’s. He’s just a sick MC.

It’s weird because it’s a grime beat with a fresh sound but it’s also three years old. Its old but new – how does that work?
It’s just my style I think. If you listen to all my beats they’re all like that. They’ve got a big 808 bass.

Who are your influences?
Well I mainly listen to American music so I guess my main influences producers wise are American – obviously we grew up on hip-hop. I listen to mad things though from Oasis to Linkin Park and all that rock stuff, obviously I like grime and hip hop, people like Young Jeezy but mainly for the beats though. I listen to everything.

And what inspires you to actually make a beat?
As soon as I hear a sound, a beat just forms in my head. I know exactly what I want and how I want it. I’ll flick through sounds until I find the one I want and then the ideas flow and the tracks start. I try to make 5 beats a day minimum and some days I even make 10. I stay in the house and zone out. I always had music around me so I knew I wanted to get into music. I played drums in school and violin and on some of my new tracks I play bass guitar and I’m recording drums at college because I sold my drum kit years ago.

So you’re at college as well at the moment. What are you studying?
Yes, I’m at college and I’m doing Music Technology. The tutors know how my life is going and because I’m so busy I cant really go to college all the time. Every time I go though, I get random people walking up to me telling me how much they rate my work which is really mad.

Obviously you’ve worked with some big UK names. Who have u enjoyed working with most?
JME. He was the only person I really wanted to work with in the UK because he’s different. You can have fun with him on a song. Like if you listen to CD is Dead its funny but its still a good song. He’s just different. He’s a funny guy. I’ve got a track on his new album coming up called Music Ting.

Is there anyone else you haven’t worked with but would like to?
There’s no one else I particularly want to work with but whatever comes up I’m doing. I want to move to America really and start making hip-hop because that’s my main passion. I’m always going to make grime and I also make chart stuff, like Marvel Music for example which many people don’t know I produced. Obviously I’m working on all the StayFresh projects, Trilla’s album, Roll Deep’s album, Newham Generals, other members of Boy Better Know like Frisco’s new track. I’ve also been working with some big American producers as well and have some other big things coming up, which I can’t really talk about. People will see. Time will tell.

And do you think the gap between the Midlands and London has finally been bridged in terms of music?
Yes I do to an extent. It’s become more of a grime scene – it’s just one big scene now. I think we’ve definitely played a part in that and it feels good because that’s what we do music for – to get known and be part of something big and it’s happened. Its about time really as well because I’ve been making beats since I was 11 and I’m 17 now.

Being so young and already having so much recognition, where do you see yourself or where do you want to be in the next 10 years?
I see myself in America working with the top people. I want to work with American but to push a UK sound and take what we have over here and make it global. I want to be an A-List producer up there with Timbaland and Dr. Dre and if I keep that mind state I’m sure it can happen because it’s the law of attraction so it has to happen. We want to take things to a whole new level and take music somewhere it’s never been before and we’re doing it.

The Woooo EP is available now on iTunes, Amazon and all good online music retailers and is soon to be released on vinyl.
Follow S-X on Twitter: www.twitter.com/producersx

The much anticipated mixtape from S-X has arrived. Which version is your favorite??

Which is why when Shadrack & the Mandem startED taking over Youtube with their spoofs, we decided we had to be a part of it. So, they recorded a track (with some LOL lyrics!!!), we hooked them up with our favourite director Steve Glashier over at Nothing To See Here and BAM! Guns & Pork the official music video was born.

OMG –  it’s toooooo funny. But don’t take our word for it. Just watch it!

DJ LoK, a record collector, beat-maker, digger. An all round music enthusiast and close friend of TOTR, he took time out of his busy schedule to have a bit of ‘Small Talk’ with us.

Twittering or Texting?

Texting I think. If you want a quick answer or it’s something more direct then I find a text is better. Not everyone is on Twitter all the time.

Ribs or Chicken wings?

Chicken Wings all day! Jerk, Cajun, BBQ, Southern fried, it don’t matter which.

Record shops or iTunes?

Record shops. I work in one. iTunes is cool and convenient but I like to find stuff that you won’t be finding on there.

Cinema or DVD?

I’m a big film fan, I love a film. Cinema for the experience but I do like the fact that you can sit in the quiet and also pause a DVD.

DJing or Producing?

I’ve always been a DJ, DJing is my thing. I make beats more as a creative outlet for myself. I collect records so I find making beats a creative extension to that. I wouldn’t go as far as to call myself a ‘producer’. If anyone comes along who wants to rap on anything and I’m feeling what they’re doing then it’s a nice bonus to create something.

Mr thing or Shortee Blitz?

Ha! That’s unfair! Lol! Along with Jazzy Jeff they are my main and biggest influences as DJ’s. They are two of the nicest guys you’ll ever meet too. Mr Thing brought me into the scene as well as being a good friend and I had tapes of Shortee on KISS before I even knew him!
I can’t choose! Lol.

Beyonce or Rhianna?

Haha! Well that depends on what they’re gonna be doing.

Books or Magazines?

I used to read both. Not so much anymore, I find myself reading about things online mostly. I tend to have a short attention span and can be easily distracted by other things on my mind.

UK hip hop or US hip hop?

I like both! I like good rappers with good lyrics and strong flows and more sample based beats. Some of the electronic stuff coming out is nuts tho! I’m liking a lot of UK stuff right now, there’s some really good material coming out.

You can catch DJ LoK at our next event on Friday 9th April alongside H-Boogie, Islington Boys Club, Hammer and Tha Fu. You can also follow DJ LoK on Twitter and check out some of his beats by visiting his Myspace.

Check out DJ LoK’s latest podcast:
DJ LoK – podcast march 2010 by djlokuk

Photo by Josh MG