Streetwear / Press

PRESS: Artrocker Feature

Showcasing the new Swich canvas in brown/yellow.

Shop now at boxfresh.com

Boxfresh Swich Canvas RRP £60 as seen in Artrocker

Boxfresh Swich Canvas RRP £60 as seen in Artrocker

 

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categories: Press, Streetwear

Press: Disorder Magazine

Here’s a look at a feature the good people over at Disorder put together on the new Spring Summer collection…

Boxfresh Spring Summer Collection, Disorder Magazine

Boxfresh Spring Summer, Disorder Magazine

Click here for more details on how to win in the exclusive competition running alongside this feature.

 

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categories: Press, Streetwear

Sarah Young + Red Bull = ‘Music Class of 2010′

On August 20, 24 and 25, Sarah Young and Red Bull UK will be teaming up with a string of innovative artists from the music industry to help launch the Music Class of 2010 project.

Music Class of 2010 is a multi-media editorial concept, which includes those musicians and producers who don’t simply top the charts, but create music with artistic integrity.

Twenty-one year old DJ and Stylist Sarah Young and internationally renowned photographer Satoshi Minakawa are the creative team behind the project, the cast list of which is scheduled to include the following: -

Mistajam (BBC Radio One DJ)
Roses Gabor (Artist)
Toddla T (UK producer)
Redlight (UK producer)
Swindle (UK producer)
Jammer (MC)
J2k (MC)
Donaeo (Artist)
Mz Bratt (Female MC)

The editorial will be launched at the Red Bull HQ in London, where in November the artists involved will create an exclusive track in just two hours within the VIP music studios adjacent to the event, which will be streamed live online and into the media event next door via TV screens.

Creative director of the project Sarah Young explains her vision: “As a DJ and Fashion stylist, I deal with music and fashion on a daily basis. The two are inextricably linked – right now the UK music scene is the best it’s ever been and receiving international recognition.

“These artists, dj’s and producers are the people at the forefront of street trends, they are the people who wear what they want, when they want and others follow. As a stylist I am going to take each artists style and multiply that by 10, whilst giving each look a high fashion edge.

“Music is a form of expression, and so is fashion and this project signifies the cultural importance of this fusion.”

Sarah is going to be working with a selection of labels including D&G, Lavin, Vivienne Westwood Man, Armani, Balenciaga, Burberry, Margiela, Marc Jacobs, Matthew Williamson, Nike, and Harrods, as well a selection of ‘New Gen’ designers.

www.iamsarahyoung.com

 

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categories: Collaborations, Competitions, Events, Events, Mix Tapes, Mix Tapes, Music, News, News, Press, Press, Press, Video

SARAH YOUNG’S TOP 3 FASHION| MUSIC | ART

Welcome to my top 3 Fashion, Music Art countdown, there is no excuse to be out of the loop, If you don’t know, now you know! Simples!

FASHION

Daddy / Son Duo Charlie and Joe Casely- Hayford are ripping up the fashion industry as we speak! Taking it back to the bygone era of tailored suits, tweeds, double breast jackets and blindingly shiny shoes their fashion house is nothing but classic old skool glamour with a touch of the London Streetwear aesthetic. Check them out here

MUSIC

Mr Party Hard aka Donaeo has wowed me with this brand new summer banger ‘I’m Fly’, i challenge you NOT to bop when you hear this in the club. Listen to my thoughts and the track on Audio Boo.

Listen!

ART

Laura Keeble is my kinda artist. She makes clever visual metaphors and uses popular iconography and gives them a totally new, different meaning ( Andy Warhol anyone?)

She once said the graveyard installation below was to do with religion, but i read much more meaning into it than just simply that. In my view through placing the Chanel and Mcdonalds logo directly on top of the gravestone ( a recognisable symbol of death) Keeble is commenting on the worth and perhaps the effect of capitalism. Big brands have no individual face or life behind them, so if you buy into them part of your individuality dies, if you buy into a faceless brand, you loose face.

Whatever the meaning, this is pretty sick right?

WANNA SEE MORE FASHION MUSIC ART, FIND ME HERE!

 

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categories: Collaborations, Events, Kano, Music, News, Press, Press, Press, Video

SARAH YOUNG | FASHION FILM | STYLING FOR THE MOVING IMAGE

As a stylist i prefer styling for the moving image, i feel it shows the garments off in much more realistic , more beautiful way.

I have never been the type of stylist to dress the models or artists at videos or shoots and then sit down and chill. I think any good stylist should be well versed in art direction and not only know their fashion but elements such as videography, photography, direction and ALL that techno ish! If you go on set knowing your stuff you command much more authority anyway.

So after seeing enough very talented male directors do their thing, and never being one to give into gender stereotypes, i thought i would switch up the roles and give being behind the camera a go.

Releasing my frustrated inner geek and learning how to use my extreme bossiness / anal-ness to my advantage, I directed and styled my first ever fashion film for a fashion week project.

A film concentrating on the idea of interracial relationships and combating societies prejudices and racisms.

Difference is beautiful. Enjoy!

WE’RE ALL HUMAN | WE’RE ALL AIR FORCE 1′S | NIKE | from Sarah Young on Vimeo.

iamsarahyoung.com

 

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categories: Collaborations, Events, Music, Press, Press, Press, Video, Video, Video

The Libertines Reunited!!

‘Clink’ went the beerglasses as The Libertines celebrated their reunion in the Boogaloo pub (Highgate London), with Boxfresh sitting front and centre. We are very excited that the decades most iconic and stylish band is back to play the Leeds and Reading music festivals. Carl Barat (jamming in his Boxfresh Polo) and Pete Doherty celebrated by downing a few drinks and playing some of their hits which included ‘Can’t Stand Me Now’.

Ps. Yes. We know. We’re late. But honestly – try partying with these guys and see where your head is at after!!!!

libertinesfinal014301


 

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categories: As Seen On, News, Press, Streetwear

Kano on karaoke & a collab with Rio…

Who thought all this could happen on Soccer AM?

Kano wears Lammergeiger (what a mouthful!) tee and Brookii leather jacket.

 

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categories: News, Press, Streetwear

Boxfresh in the Press

Boxfresh---Football-Punk---

Shirts from £40

 

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categories: Press, Streetwear

4 easy steps to customising an England shirt …

Boxfresh, along with  some other leading brands,  were given the opportunity to customise an England shirt in aid of The PSP Association, a charity in aid of people with Progressive Supranuclear Palsy.

Here’s how we did it …

 

Step 1 - Remove packaging.

Step 1 - Remove packaging.

Step 2 - Get Owen drunk and put him in fromt of a computer.

Step 2 - Get Owen drunk and put him in front of a computer

Step 3 - Get some spray paint & go ape shit

Step 3 - Get some spray paint & go ape shit ...

Step 5 - Ta daaa! England shirt with a Boxfresh twist!

Step 4 - Ta daaa! England shirt with a Boxfresh twist!

Currently on sale on Ebay. Click HERE to make a bid now!

 

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categories: News, Press, Streetwear

Boxfresh in the press

Boxfresh denim in Mixmag October Issue

Boxfresh,-Mixmag-Oct09

 

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categories: Press, Streetwear